Sustainable Fashion: iv. What Can We Do?

• Ecologically minded fashion consumers have numerous options to consider in reducing their own environmental impact. Whilst the price of organic cotton and locally made clothing tends to be more highly priced, a budget friendly approach could be a fewer number or purchases or some of the suggestions below.

• The trend of renting clothes is gaining popularity, with some rental services offering a monthly subscription for a set number of pieces. This can be an enjoyable and innovative way to experiment with new clothing styles and take fashion risks, whilst minimising waste. For those on a budget, it could be used for events and special occasions, such as weddings.

• Websites such as eBay, Vinted, Farfetch or Vestiare Collective facilitate the circulation of high street and designer clothes in circulation for a longer period before they are discarded, also providing good value for money. Vintage garments available on these platforms often showcase intricate craftsmanship using traditional sewing methods, allowing for unique style expressions.

• Learning basic sewing skills and performing minor repairs can extend the lifespan of your clothing. See: https://www.stylemap.com/article/looking-after-your-clothes-mending-your-clothes. Alternatively, employing a local tailor for alterations can breathe new life into slightly imperfect garments, rather than discarding.

• Being conscious of brands that utilise recycled materials, organic cotton or are local produced is a positive step towards creating a more environmentally friendly wardrobe.

• By checking clothing labels to determine their origin, we can research the current garment manufacturing regulations in the country of production, to gain insight into the industry we are participating in. Countries evolve their laws on garment production and labour conditions over time, often in response to humanitarian crises and sometimes, public outcry.

• Cultivating a distinct personal style is key to building a timeless wardrobe, with a focus on expressing your individuality, rather than following fleeting trends. Incorporating vintage or hand-made pieces can add a touch of unique and timeless style to your outfits.

• To incorporate sustainable fashion successfully into our wardrobes, consider making small, but consistent changes, over time, as well as cultivating a thoughtful mindset towards shopping and the maintenance of our clothing